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Showing posts from January 24, 2014

Karachi Zoo

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Karachi Zoo pictures

Google patents ad tech linking restaurant to taxi ride

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Google patents ad tech linking restaurant to taxi ride --> Google's graphic shows what customers might see on their smartphones Continue reading the main story Related Stories Chrome extras targeted by ad firms The robots are coming, watch out Technology giant Google has patented a way of linking online ads to free or discounted taxi rides to the advertising restaurant, shop or entertainment venue. The transport-linked ad service could encourage consumers to respond more often to location-based special offers, experts say. Algorithms would work out the customer's location, the best route and form of transport, Google says. Analysts have welcomed the idea. Gregory Roekens, chief technology officer at advertising company AMV BBDO, told the BBC: "This is trying to turn advertising into a utility and remove barriers for consumers. It's a really interesting idea." Location-based Advertisers will mine hu